Booked replacement estimates. Busy crews all year.
We fill Ottawa HVAC companies’ calendars with furnace, AC and heat pump replacement estimates, so your install crews stay busy year-round, not just when it’s −30.
Word of mouth built the company. It won’t keep crews busy.
Most Ottawa HVAC owners are still the company’s best salesperson. That works in January. It doesn’t work in May or October.
Feast or famine
Slammed in the cold snaps, quiet in the shoulder seasons. Crews sit idle while payroll doesn’t.
“My guys are idle on Tuesdays.”
Leads go cold
A homeowner who fills out a form at 9 p.m. has called two competitors by morning. Whoever calls back first usually books the estimate.
“We call them back when we get a chance.”
Ads that sold clicks, not installs
You’ve paid for marketing that brought $150 repair calls and tire-kickers, with no way to tell which dollars turned into jobs.
“We tried an agency. Got nothing we could track.”
How the Booked Installs Program works.
One program built for one job: putting qualified replacement estimates on your calendar every week. You run the estimates and close. We fill the calendar.
Reach the right homeowners
Google ads for people searching “furnace replacement” now. Facebook & Instagram rebate, financing and seasonal offers for homeowners with aging systems.
Call back in 60 seconds
Every lead gets a call within a minute, nights and weekends included, before they phone your competitor.
Book the estimate
Qualified on system age, home, timeline and area, then booked onto your calendar with reminders so they show up.
Know what each install cost
A plain monthly scorecard: ad spend → leads → booked estimates → installs sold.
What the 60-second callback sounds like
Our assistant introduces itself as your company’s assistant, asks the questions your comfort advisor would, and hands off to your team whenever a homeowner wants a person.
What you get
- Booked, qualified replacement estimates
- A landing page built to book, not just collect clicks
- Ad accounts, pages and data in your name
- A 90-day pilot, then month-to-month
Why it’s different
- Built only for HVAC replacements: the jobs worth the most to you
- Every lead is called and booked for you, not handed over as a list
- One focused program, one point of contact in Ottawa
- You run the estimate and close; we keep the calendar full
From zero online presence to 200+ inquiries in 5 months.
SL Lawn Care & Landscaping had no website, no Google listing and no social media. We built it all from scratch in spring 2026, and they’re still with us. The same system, pointed at a much smaller ticket than a furnace install.
Inbound inquiries in 5 months
Quote requests, calls and messages, starting from no website at all.
Google reviews, all 5.0★
From no Google listing at all to a profile that brings in calls on its own.
Inquiries in September alone
Winning early-bird snow-removal contracts and fall cleanups: a fall campaign that made a seasonal business year-round.
A furnace or heat pump replacement is worth many times a lawn-care contract. Same playbook, bigger tickets.
Straight answers before you get started.
If you’re comparing agencies, doing it yourself, or “just boosting a post,” start here.
What results can we expect?
Booked, qualified replacement estimates on your calendar every week. Every lead is called back in under 60 seconds, the ads focus only on the installs you want, and your monthly scorecard shows exactly what each estimate and install cost you. You run the estimate and close the job; we keep the calendar full.
What does it cost beyond your fee?
Founding pilots start at $1,500/month plus a one-time setup. Your ad budget (typically $2,000–5,000/month) is paid directly to Google and Meta, never marked up by us.
How long is the commitment?
A 90-day pilot, so there’s time to build momentum and fill your calendar, then month-to-month with 30 days notice.
We already get referrals. How does this fit in?
Referrals are great leads, so keep them coming. The program adds a steady flow on top: it fills shoulder seasons, opens up new areas, and brings in the specific installs you want more of.
Will homeowners know they’re talking to an AI assistant?
Yes. It introduces itself as your company’s assistant, follows the script you approve, only calls people who asked to be contacted, and transfers to your team whenever someone wants a person.
How fast should we expect booked estimates?
Campaigns typically go live within about two weeks of getting access. The first month is about learning which offers and areas book best. The 90-day pilot is sized so you can judge it on real numbers.
Who owns the ad accounts and the data?
You do. Ad accounts, landing pages and lead data are set up in your name. If you leave, everything stays with you.
What size company is a fit?
Ottawa-area HVAC companies with at least one dedicated install crew, good reviews, room for more installs, and someone ready to run estimates. We work with a limited number of companies per area.