Case Study · Home Services · Built from zero
From zero online presence to 200+ inbound inquiries in five months.
SL Lawn Care & Landscaping had no website, no Google listing and no social media. We built all of it from scratch, launched ads, and turned it into a steady flow of quote requests and calls, and Frank is still with us.
200+
Inbound inquiries in 5 months
0 → 75
Google reviews, all 5.0★
40+
Inquiries in September alone
Where Frank started
SL Lawn Care & Landscaping is an owner-operated lawn care, landscaping and snow removal company in Ottawa. In March 2026 it had no website, no Google Business Profile and no social media. Every job came from word of mouth, and when a homeowner searched "lawn care Ottawa," SL didn't exist.
What we built from zero (March–April 2026)
- A conversion-focused website with a quote request form that sends every lead (name, phone, service) straight to Frank.
- A Google Business Profile, verified in April, so SL shows up on Google Maps. 13 reviews came in during its first week live; by October it had 75, with a perfect 5.0★ rating.
- Facebook & Instagram presence with before/after creative for Ottawa homeowners.
- Google Search ads on high-intent searches like "lawn mowing service near me" and "residential landscaping Ottawa", Ottawa only. Live April 6.
- End-to-end tracking: quote forms, website call and email taps, calls from ads, all checked against the real lead inbox.
How we grew it
- Targeted the searches that book jobs. Ads show only to Ottawa homeowners searching for the exact services Frank sells, like "lawn mowing service near me" and "residential landscaping Ottawa."
- Wrote ads that sound local. Neighbourhood-specific, service-specific ads, tested head to head; the local versions won with higher click-through and cheaper clicks.
- Turned reviews into a lead source. A simple review flow took the Google listing from zero to 75 five-star reviews, and the listing now brings in calls on its own.
- Made the business year-round. A fall campaign won early-bird snow-removal contracts and fall cleanups, so the calendar stays full after the grass stops growing.
- Managed it weekly. Every week: budget moved to what's booking, wasted searches blocked, new ads tested, and every lead tracked back to its source.
Before and after
March 2026
- No website
- No Google Business Profile
- No Facebook or Instagram
- 0 Google reviews
- 100% word of mouth
- Seasonal: quiet once the grass stops growing
Today
- 200+ inbound inquiries in 5 months
- 40+ inquiries in September alone
- 75 Google reviews, all 5.0★
- Website, Google Maps listing & socials bringing in leads every week
- Early-bird snow contracts & fall cleanups booked: now a year-round business
- Every lead tracked back to its source
“Before BizHubby, I didn’t have a website or even a Google listing. Everything was word of mouth. Now quote requests come in every week, the phone rings, and I’m booking snow contracts before winter even starts.”Francesco (Frank) Santini, Owner, SL Lawn Care & Landscaping
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Sources: client's Google Ads account, Google Analytics, website lead inbox, Google Business Profile and client records, March–October 2026. Results vary by market, budget and season.